JHSF is a leading real estate company in Brazil. It’s Brazil’s first real estate company to prioritize recurrent income assets such as hotels, airports, and shopping malls. Besides operating in the Brazilian market, JHSF has interest in countries such as Uruguay and the United States. Since its inception in 1972, JHSF has developed over 6 million square meters of real estate projects. Today, it’s valued at R$1.20 billion. JHSF specializes in construction and real estate development.
In 2001, JHSF opened the shopping center segment. It developed Shopping Metrô Santa Cruz in São Paulo, the first shopping mall in Brazil with a subway station. Again, JHSF became the majority shareholder of Fasano Group’s hotels. In 2010, JHSF was involved in the negotiations during the sale of Shopping Metrô Santa Cruz. In 2014, JHSF inaugurated Catarina Fashion Outlet, Brazil’s first outlet in the luxury market. Catarina Fashion Outlet is part of a project that includes São Paulo Catarina Executive Airport, Brazil’s first private airport for executive aviation. In the fall of 2014, Eduardo Camara, the Vice President of JHSF took over as the company’s Chief Executive Officer while Jose Auriemo became its Chairman of Board of Directors.
About Jose Auriemo Neto
Jose Auriemo serves as the Chairman and CEO of JHSF, a real estate company specializing in residential and commercial properties development in Brazil. Besides overseeing JHSF’s interests in hotels and office building, Auriemo manages its extensive shopping and retail portfolio. He also administers JHSF’s Cidade Jardim shopping complex in Sao Paulo. Amid increased growth of Brazil’s economic market, two projects are underway in the Sao Paulo district.
In 2009, Aureimo led JHSF into its first venture in retail, entering into partnerships with Pucci, Jimmy Choo, and Hermes. He also initiated the opening of JHSF’s first retail outlet at Cidade Jardim shopping complex. In 2012, JHSF signed an exclusive partnership agreement with Valentino, launching the first Valentino stores in Brazil. Areumio Neto is an alumnus of FAAP University in Sao Paulo. He began working for JHSF in 1993 upon graduating from the university.