A bold decision by Luiz Carlos Trabuco Cappi that helped his employer, Bradesco acquire the Brazilian branch of HSBC Bank for $5.2 Billion US. The goal for Bradesco was to acquire smaller, unstable banks and financial institutions, but few banks were willing to surrender ownership. The deal placed Bradesco parallel with competitors such as Itau Unibanco on many levels that include: assets, total investment funds, branch network, number of account holders and more. Trabuco revealed to ISTOÉ Dinheiro that by acquiring HSBS, they conquered what would have taken 6 years of organic growth.
Who is Luiz Carlos Trabuco Cappi? He is a graduate from the University of São Paulo where he studied Philosophy, Sciences, Social Psychology, Sociology, Politics and Letters. At 18 years old, he began employment with Bradesco as a clerk. He climbed the leaderboard at Bradesco through various positions including: Director, Executive Vice President, CEO, and has recently been named Chairman of the Board. Four years after becoming Executive Vice President, he advanced to President of Bradesco Seguros. Read more articles about Luiz Carlos Trabuco Cappi at Valor.
Upon becoming president, Luiz Carlos Trabuco Cappi came in with a new approach and started making some changes that would benefit the company. He sat with executives of Bradesco to make sure the company would operate efficiently. Together, they constructed a plan for their future. He scouted executives to bring in new skills, opinions and ideas. In turn, he made Bradesco twice it’s size and helped it become the largest in its division of Latin America.
Praised for his work, Luiz Carlos Trabuco Cappi continues to strive for innovation and excellence. He has received an abundance of awards throughout his career including: (2009) Don Quixote Trophy, (2015) Entrepreneur of the Year in Finance, and he made the (2016) List of Best CEOs in Brazil by Forbes magazine. He remains as one of the best known and paid executives in all of Brazil’s banking industries.