Adam Goldenberg and Don Ressler officially opened their e-commerce venture, Fabletics in 2013. The company sells stylish athletic wear that can be custom-made to the consumer’s personal style. Fabletics became so popular they expanded their apparel line with each successional year. In 2015, the trio added men’s athletic wear. In 2016, swimsuits and dresses were integrated into the collection at http://rgtadvisors.com/bio/adam-goldenberg/. Their advertisements using Kate Hudson became popular with consumers and accrued a lot of press exposure. So popular in fact, that in the first three years of opening Fabletics was worth $250,000,000.00.
With the prosperity that ensued, Goldenberg opened up some physical locations and the decision to change the name to TechStyle was decided. This decision was made because the company starting incorporating computer analysis as part of its business strategy. With this data they are afforded the knowledge of what to stock in stores according to what sold, and what items are popular. Recently, Adam Goldenberg did an interview with CNBC to further explain why they changed Fabletics to Techstyle. He went on to articulate that customers can now purchase through a VIP program which offers discounts and due to collected data on transactions they can identify any problems that need to be resolved quickly on styleforum.net. Goldenberg further extinguished his company Techstyle from competitors by the fact that they offer the best brands that consumers have shown vast interest in. He indicated that data assimilated technology from the beginning to the end is what prospers brands.
The most recent company expansion on vator.tv is that their sizing is now all-inclusive and offers all sizes to women with hopes of making them feel just as glamorous and confident. Techstyle has adopted the fair concept of recognizing individualism and is creating apparel that works for all dimensions. Techstyle designers give attention to value, fit and flair.
Adam Goldenberg is truly a genius among innovative worldwide marketers. In just four years Techstyle launched into “unicorn” status, indicating his venture is worth 1 billion dollars. He has been an inspiration to many aspiring businessmen with the proven strategy of merging technology information with industry marketing.