Amazon isn’t surprised often, especially in the market of online apparel sales. This retail giant has been dominating that space for years, and despite over 1,000 clothing retailers fighting for the same dollar, Amazon pulls in 20 percent of the total sales. Kate Hudson’s Fabletics might be the company to really give Amazon fits, as they have already in three years brought in over $250 million in sales in one of the most competitive niches online and in the mall.
Hudson talks about the success of her athleisure brand having to do with a unique blending of reverse showrooming and a membership plan that actually rewards customers. Compare the rewards of being a Prime member at Amazon, where you pay $80 a year to get air shipping, and nothing more. Hudson says her rewards are numerous, and women are responding by buying more from her each year. Take a look at how things transpire at the mall, at in the Fabletics stores women are lined up to get their memberships, enhance it by taking the Lifestyle Quiz, and even trying on just about everything inside the store.
The sales online are what are separating Kate Hudson’s Fabletics from the crowd and allowing her company to close the gap on Amazon. Since these women at the malls are trying on all the clothing and have memberships, those items get transferred to their online profiles for future consideration. When these women have the time, they roll over to the e-commerce store and can simply buy whatever they want without worry if the pieces will fit or not. They buy workout apparel, yoga pants, and all the active-wear they can afford because they know how it fits already. Unlike other e-commerce sites where you buy a piece and wait to see if it fits, at Kate Hudson’s Fabletics you only need to look for the latest exciting pieces of apparel and load up that cart.
Kate Hudson’s Fabletics rewards its customers with free shipping on every online order for the life of the membership. Members also get discounted clothing prices and the assistance of their own personal shopper who used quiz answers or buying patterns to select one item each month for consideration. The pampering is part of the sales process, and women are responding by opening their pocketbooks and spending in record numbers. Amazon may not be enjoying that huge slice of the pie for much longer.
Over the last decade, Eva Moskowitz has found herself on the radar due to her attempts to revolutionize education. In 2006, she founded the Success Academy Charter Schools, which through her leadership as the Chief Executive Officer, has become the top performing charter school network in the city of New York. Her interest in education started off after she acquired her B.A. at the University of Pennsylvania and later her Ph.D. in American history from the Johns Hopkins University. Thereafter, she served as a history professor specializing in teaching civics at a program created for gifted minority students, Prep for Prep.
Eva Moskowitz started her first school in Harlem and in less than 10 years, she had started 32 schools into her network in Brooklyn, Queens, Manhattan and Bronx. This served more than 9000 children who were part of a less-privileged population yet they were able to perform better than students from well-off schools in New York.
While Eva Moskowitz was a member of the New York City Council, she worked to reform education in the city. As the chair, she visited many schools and her investigatory hearings became her trademark. She closely monitored every aspect of public education, from the very basic such as to improve the services offered by the government. However, all this was in an aim to t to the students and make sure that children do not join schools that fail. It was from these experiences that she adapted the aspects that Success Academy is built upon.
The education system that Eva Moskowitz has created does not only make bring out children who are good at reading, writing and mathematics but also mind games; each child in the system learns chess, which trains them to be strategic. Again, the school embraces debate and games as well. This ensures that their students are all round. In what she describes as a bad education system Eva went through, she tirelessly works to prevent others from going through the same.
Adam Goldenberg and Don Ressler officially opened their e-commerce venture, Fabletics in 2013. The company sells stylish athletic wear that can be custom-made to the consumer’s personal style. Fabletics became so popular they expanded their apparel line with each successional year. In 2015, the trio added men’s athletic wear. In 2016, swimsuits and dresses were integrated into the collection at http://rgtadvisors.com/bio/adam-goldenberg/. Their advertisements using Kate Hudson became popular with consumers and accrued a lot of press exposure. So popular in fact, that in the first three years of opening Fabletics was worth $250,000,000.00.
With the prosperity that ensued, Goldenberg opened up some physical locations and the decision to change the name to TechStyle was decided. This decision was made because the company starting incorporating computer analysis as part of its business strategy. With this data they are afforded the knowledge of what to stock in stores according to what sold, and what items are popular. Recently, Adam Goldenberg did an interview with CNBC to further explain why they changed Fabletics to Techstyle. He went on to articulate that customers can now purchase through a VIP program which offers discounts and due to collected data on transactions they can identify any problems that need to be resolved quickly on styleforum.net. Goldenberg further extinguished his company Techstyle from competitors by the fact that they offer the best brands that consumers have shown vast interest in. He indicated that data assimilated technology from the beginning to the end is what prospers brands.
The most recent company expansion on vator.tv is that their sizing is now all-inclusive and offers all sizes to women with hopes of making them feel just as glamorous and confident. Techstyle has adopted the fair concept of recognizing individualism and is creating apparel that works for all dimensions. Techstyle designers give attention to value, fit and flair.
Adam Goldenberg is truly a genius among innovative worldwide marketers. In just four years Techstyle launched into “unicorn” status, indicating his venture is worth 1 billion dollars. He has been an inspiration to many aspiring businessmen with the proven strategy of merging technology information with industry marketing.