The promotional guru, who’s accomplishments are behind the founding of his company, Mullen Lowe, Brazil’s unparalleled and vastly lauded promotional endeavors, is Jose Borghi. Jose’s most legendary and engaging commercials, is entitled “Mammals Parmalat”. In this production, that aired all across Brazil, children are depicted dancing and singing to, Brazilian jingles. The interesting aspect of this commercial promotion, is that the children are garbed in costumes, resembling those of stuffed animals.
Jose’s success in unparalleled, in the complex vocation of advertising. His career interests began, during the time that he was attending middle school. His sister, encouraged Jose to go to a theater with her, to sit and enjoy a presentation on well-liked, commercial adverts. The theater presented a variety of creative commercials, each of the commercials, were renowned, all over the country of Brazil, for their original presentation. The commercials that were showcased that day, had earned a prize for their production values, from the revered Cannes Film Festival. Each producer, who was responsible for the commercials, was presented with an award. These awards, similar to golden lions, mesmerized Jose. When he gazed upon those mesmerizing, lion awards, he immediately realized that he would endeavor to work hard to be an inventive creator of adverts, himself.
Jose graduated from the PUC-Campinas. There, he obtained his Advertising degree. Jose then progressed to his first employer, the Standart Ogilvy, in 1989. He then increased his professional experience, by laboring at Leo Burnett. Jose, alongside Erh Ray, his friend and business partner, founded an advertising venture, and labeled the venture using their family names, BorghiErh.
The name was altered, to Borghi Lowe, after Lowe bought them out. They prospered, achieving recognition to then merge with Lowe & the Mullen Group, to create the brand, Mullen Lowe.